Motto

Leading ONE STOP PROVIDER of hardware and software solutions for the embedded systems market


Vision Statement

Be the FIRST and BEST choice of customers and partners, be recognized as a preeminent embedded systems solutions provider and be admired for our knowledge and experience with embedded systems.

Our vision means we continue to be the leading one stop solution provider for embedded solutions and furthermore aspire to be recognized as a premier provider of total design and development solutions for embedded systems in Indian markets.

We endeavor to translate our vast experience with advanced embedded technologies into high value for our customers through our product portfolio, professional solutions and technical services.

We strive to be a reputed organization powered by knowledge, driven by business insights and guided by integrity - hence become the FIRST and BEST PARTNER of choice.


Mission Statement

Be the most PREFERRED and TRUSTED embedded tools provider helping customers to maximize the value of their embedded tools investments.

We work to realize this mission by offering customers a superior ecosystem of highly synergetic hardware and software embedded development tools, excellently supported by a strong technical team to boost their productivity.

We strive to continuously augment and enhance our product portfolio with emerging technologies and new premier products to remain valuable to our customers.

We hold our long-term consultative relationships with clients in high regard and our motivated team continues to deliver solutions and services that exceed customers' expectations, thereby earning cherished brand loyalty.


Core Ideology

For our customers, with our uncompressing focus on their success, we offer best in class embedded products and services that reduce costs; improve quality, productivity and performance to help shorten time to market.

For our partners, with our business acumen, focus on profitability and growth, we extend the best possible partnership to help them succeed in Indian market with aggressive strategic sales, vast market reach and deep relations.

We will tirelessly pursue new growth opportunities while continually improving our profitability, maintaining excellence and integrity in all aspects of our business operations, our professional and business conduct.

These are the enduring tenets of our business ideology upon which we continue to build our brand and success today.